The two essential components of any business are Marketing and advertising. Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing definition by the American Marketing Association.  Promotion is a form of marketing communication that uses an array of persuasive techniques to promote a product, service, brand, or idea.

Both play a vital role in helping businesses reach their target audiences, increase brand awareness, and generate leads and sales. However, there are some key differences between the two.

Marketing is a broader concept that encompasses all aspects of the customer journey, from product development to sales and after-sales support. Advertising, on the other hand, is more focused on promoting a specific product or service to a specific audience.

Another key difference is that marketing is typically more long-term in its focus, while advertising is often more short-term. Marketing campaigns may be designed to build brand awareness or loyalty over a period of time, while advertising campaigns may be more focused on driving immediate sales.

Despite their differences, marketing, and advertising are both essential for businesses of all sizes. By working together, marketing and advertising can help businesses achieve their goals and grow their businesses.